I like Apple products and the marketing, but only own the MacBook. Something bothers me somehow about the mass strategy. IPad and Pencil and make everyone an artist. GarageBand and make everyone a professional musician. Dre Beats and everyone wears huge headphones. IPhone 10-16 and keep making everyone into a professional photographer. Keep prices premium. It works up to 30 percent of the masses but never close to even 50 percent. Apple doesn't really want full domination but what is the real desired percentage?